[4.1]
[4.1]
The Mighty Rebrand
A user-centered redesign of The Mighty's identity, mobile app, and website. Grounded in user research, persona mapping, and journey mapping, the work established a unified visual system and clarified how the platform supported a community navigating chronic illness, mental health, and disability.
A user-centered redesign of The Mighty's identity, mobile app, and website. Grounded in user research, persona mapping, and journey mapping, the work established a unified visual system and clarified how the platform supported a community navigating chronic illness, mental health, and disability.
[year]

[4.2]
[4.2]
User Profile Experience - Mighty
A redesigned profile interface introducing mood-based affirmations, custom reactions, and a badges system. Informed by user surveys and MUX data, the work prioritized a calm, minimalist interface that allowed new features to integrate without overwhelming the existing community.
A redesigned profile interface introducing mood-based affirmations, custom reactions, and a badges system. Informed by user surveys and MUX data, the work prioritized a calm, minimalist interface that allowed new features to integrate without overwhelming the existing community.
[Year]

[4.3]
[4.3]
Mighty Play Store Redesign
A focused redesign of The Mighty's Play Store presence, addressing how a health-focused social platform introduces itself to new users. The work audited logged-in and logged-out states, reorganized information architecture, and aligned UI components with the platform's unified design system.
A focused redesign of The Mighty's Play Store presence, addressing how a health-focused social platform introduces itself to new users. The work audited logged-in and logged-out states, reorganized information architecture, and aligned UI components with the platform's unified design system.
[Year]

[4.4]
[4.4]
WWF
Global branding, logo identity, and campaign website for the WWF's Connect 2 Earth initiative, a worldwide effort to engage public audiences in biodiversity conservation. The work shaped a unified visual system across regions and delivered a responsive digital platform built for public outreach and activism.
Global branding, logo identity, and campaign website for the WWF's Connect 2 Earth initiative, a worldwide effort to engage public audiences in biodiversity conservation. The work shaped a unified visual system across regions and delivered a responsive digital platform built for public outreach and activism.
[Year]

[4.5]
[4.5]
[Year]

Set in Jetbrains
Created in Framer
© Anjana Padmakumar