[4.1]

[4.1]

The Mighty Rebrand

A user-centered redesign of The Mighty's identity, mobile app, and website. Grounded in user research, persona mapping, and journey mapping, the work established a unified visual system and clarified how the platform supported a community navigating chronic illness, mental health, and disability.

A user-centered redesign of The Mighty's identity, mobile app, and website. Grounded in user research, persona mapping, and journey mapping, the work established a unified visual system and clarified how the platform supported a community navigating chronic illness, mental health, and disability.

[year]

[4.2]

[4.2]

User Profile Experience - Mighty

A redesigned profile interface introducing mood-based affirmations, custom reactions, and a badges system. Informed by user surveys and MUX data, the work prioritized a calm, minimalist interface that allowed new features to integrate without overwhelming the existing community.

A redesigned profile interface introducing mood-based affirmations, custom reactions, and a badges system. Informed by user surveys and MUX data, the work prioritized a calm, minimalist interface that allowed new features to integrate without overwhelming the existing community.

[Year]

[4.3]

[4.3]

Mighty Play Store Redesign

A focused redesign of The Mighty's Play Store presence, addressing how a health-focused social platform introduces itself to new users. The work audited logged-in and logged-out states, reorganized information architecture, and aligned UI components with the platform's unified design system.

A focused redesign of The Mighty's Play Store presence, addressing how a health-focused social platform introduces itself to new users. The work audited logged-in and logged-out states, reorganized information architecture, and aligned UI components with the platform's unified design system.

[Year]

[4.4]

[4.4]

WWF

Global branding, logo identity, and campaign website for the WWF's Connect 2 Earth initiative, a worldwide effort to engage public audiences in biodiversity conservation. The work shaped a unified visual system across regions and delivered a responsive digital platform built for public outreach and activism.

Global branding, logo identity, and campaign website for the WWF's Connect 2 Earth initiative, a worldwide effort to engage public audiences in biodiversity conservation. The work shaped a unified visual system across regions and delivered a responsive digital platform built for public outreach and activism.

[Year]

[4.5]

[4.5]

Google

[Year]

Set in Jetbrains

Created in Framer

© Anjana Padmakumar