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Bloom

Mental Health Application
Client
Graduate School Case Study
Project Type
Identity Design, UI/UX, Illustration, Information Design
Project Year
2020-21

Bloom is an emotional wellness application designed to help users monitor and improve their mood through guided journaling. Users decide what they want to track or improve in their life. With a combination of tools, they input data on their daily activities to obtain insightful patterns that enable them to make positive changes.

Created during the midst of the pandemic, this project was inspired by the stresses of social isolation and benefits of mindfulness in our daily life. The on-boarding experience eases users into the habit of journaling. The interface is designed to be minimal and simple, to cultivate a feeling of peace when users use the application.

Featured as The Best Illustrated App Designs by DesignRush

Objective

To create an experience  that is geared to help users monitor and improve their mental wellness through guided journalling.

Design Challenge

To encourage adding mindful practices in our daily routine to analyse and improve mental well-being.

Design Proposal

01 Crafting an interesting on-boarding experience.

02 Helping users build habits with useful prompts and suggestions.

03 A platform that allows users to review their progress and seek steps on improving certain lifestyle practice

User Research

Interview Questions
Response from candidate 1
Response from candidate 2
Response from candidate 3
Interview Insights
Survey Questions
Survey Results
Survey Results
Survey Result Insights

Competitive Analysis

The following products range from books to journals to applications. Each of the examples address specific aspects of mindfulness and mental well-being.

Analysis of Existing Application Headspace
Analysis of Book 'Observe, Collect, Draw'
Analysis of Gratitude Journal by Kurzgesagt
Analysis of Existing Application - Sanvello
Competitive Analysis Insights
Design Considerations Based on Analysis

Personas and Scenarios

In order to study the application of the product, personas and user scenarios were considered to better aid the design process and development.

Persona Analysis
User Scenario Sketch

Card Sorting

The following insights are from the open and closed card sorting activity conducted within the demographic target group.

Card Sorting Documentation
Common Groups from Card Sorting Activity
Occurring Features from Card Sorting Activity
Anomalies from Card Sorting Activity

Information Architecture

A basic flow of how the information architecture should proceed was mapped out from the data points gathered from the card sorting activity

Information Architecture Chart


User Flows

Based on the card sorting and user research conducted, the following user flows were mapped out.

Low Fidelity Wireframes

High Fidelity Wireframe

Design Solutions

Loading Screen

Initiation helps users enter the application with a calm state of help

Onboarding

The Onboarding experience allows the users to get an understanding of what to expect crafted with colourful illustrations and friendly copy.

Customisable Experience

The application allows users decide what aspect of their life they would like to improve

Ability to Monitor Progress

Users can define the metrics they would like to track and manually input data into the app.

Track Progress over time

Ability to track daily, weekly, monthly and yearly progress with guided messages to keep the user encouraged.

Additional Resources

The application provides feedback and additional resources depending on user performance over time.

User Database

The user also has access to a visualisation of their mindfulness journey so far in their individual profile section.

Usability Testing

In the following slides, there is an analysis of usability testing conducted by two people.

Improvements

From the usability testing, there were many useful features to be considered :

  • The presence of error messages in case the user finds it difficult to navigate the application.
  • Ability to see progress right after saving the entry
  • Separate button for navigation to playlists and resources
  • The presence of a mood calendar

I also wanted to incorporate the ability to share progress to friends and family members - this was a feature that I added in later as a part of a related project.

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